Peter Jaffray is Operations Manager at Choice OMG, an Edmonton digital marketing agency founded in 2010. He built and maintains the monitoring infrastructure that tracks 60,000+ data points every day across SEO rankings, Google Ads budgets, conversion tracking pipelines, and site health for 33 active clients.
His focus is the operational layer most agencies don't have: 21 client sites health-checked every morning across 8 failure categories, ad budgets verified every 30 minutes, daily keyword tracking at scale, and continuous validation of GA4 + Google Ads conversion pipelines. He also builds the 17 internal AI tools the team uses across reporting, ad management, and SEO research.
He writes about the systems behind running paid media and search at scale — what breaks at 2 AM, why flat-fee pricing aligns incentives better than percentage-of-spend, and how AI is changing what marketing specialists spend their time on. The posts are drawn from real account data and real failures, not theoretical frameworks.
