Short answer: Choice OMG is an Edmonton SEO and Web Optimization agency, founded in 2010. We run technical SEO, content, local search, and AI Discoverability as one program. We track 1,000+ keyword positions daily and keep watch on 60,000+ data points. Plans are a flat monthly fee from CAD $1,500, never a percentage of spend. Every plan includes an AI Discoverability Report. We're rated 4.9 on Clutch and 4.8 on Google.
Edmonton SEO Agency
Edmonton SEO Company: Web Optimization With Local Search and AI Discoverability
Our Edmonton search engine optimization (SEO) team tracks 1,000+ keyword positions every day and monitors 60,000+ data points. We call the work Web Optimization. Rankings are only part of it now; the work spans technical SEO, Core Web Vitals, local search, AI Discoverability, and structured data.
1,000+
Keywords Tracked Daily
15+
Years in Edmonton
60,000+
Data Points Monitored Daily
Edmonton Web Optimization Services
We work with Edmonton businesses that need real movement in rankings, traffic, and leads. Our monitoring infrastructure checks rankings daily, flags changes before they become problems, and feeds every optimization decision with live data. The order is the same in every Web Optimization program: technical foundations first, then content, then authority.
Every engagement starts with a full site audit showing exactly what's holding your rankings back and what we'll fix first.
- Technical SEO audit and Core Web Vitals
- Local search: Google Business Profile, Bing Places, and Apple Business Connect
- On-page optimization and schema markup
- Content strategy and pillar page development
- Link acquisition and local authority building
- AI Discoverability, measured in your AI Discoverability Report
- Daily rank tracking and monthly reporting
- Multi-location Web Optimization across the Edmonton metro and Alberta
How We Run Edmonton SEO
Every Edmonton client goes through the same four-stage process. First comes a full technical and content audit of crawl health and Core Web Vitals, with a keyword-gap analysis. That analysis uses the specific competitors showing up in your market rather than a generic template. Second, we fix technical and content problems. Whatever hurts your rankings most goes first. That work covers schema markup, on-page changes, and pillar content built around real search intent. Third, we build local authority with citation cleanup, Google Business Profile optimization, and links from Edmonton-relevant sources. Fourth comes daily monitoring. Our tracking layer follows 1,000+ keywords across our clients, and monthly reports tie the work to ranking and traffic movement. Vanity metrics stay out of them. Dedicated specialists run all of this for every Edmonton account. You always know who's doing the work and can reach them directly.
Why Edmonton Businesses Choose Us
We're not a national agency with a local satellite office. We run automated health checks every day across eight categories on every client site we manage. We also watch 60,000+ data points daily, because we manage this infrastructure ourselves.
Specialists, Not Generalists
Dedicated Web Optimization specialists handle crawl architecture, on-page optimization, content strategy, and link acquisition. You know who's doing your Web Optimization, and you can reach them directly.
Flat Monthly Fees
Our Web Optimization plans are flat monthly fees, with scope defined upfront and the same invoice every month. No surprises. Read why we use flat fees instead of percentage-based pricing.
Technical Depth
We handle every technical layer of your site: crawl budget, Core Web Vitals, structured data, and JavaScript rendering. Our systems catch issues at 2 a.m., so they're fixed before you notice.
Edmonton's Search Landscape: What Local Businesses Are Up Against
Businesses along Jasper Avenue, Whyte Ave, and 124 Street all compete for the same high-intent keywords. The gap between page one and page two is the gap between getting calls and getting ignored. Edmonton's market is smaller than Calgary's or Vancouver's. Competition density per keyword is often tighter, though, especially in healthcare, legal, and home services, where local intent dominates.
Edmonton's market is particularly demanding. Local and metro-level search overlap here. A dental clinic on Stony Plain Road competes with neighbouring practices. It also competes with every clinic the Map Pack algorithm considers "nearby." Healthcare is where it gets sharpest. That's why we run a dedicated Edmonton dental marketing program for practices fighting the river-valley Map Pack divide. Google's local ranking factors (proximity, relevance, and prominence) require a deliberate strategy that goes beyond on-page optimization. Working with an Edmonton Web Optimization agency that tracks these patterns daily makes a measurable difference there.
We've watched Edmonton's search landscape shift over 15 years. Algorithm updates reward strong technical foundations and genuine local authority. An Alberta paving company saw 316% organic traffic growth within the first year after we rebuilt its technical SEO foundation and content architecture. Businesses that invest in structured data, localized content, and consistent citation management outperform those relying on outdated link-building tactics. Also investing in web design? We make sure your site is built to support SEO from day one. Our construction industry case study has the full breakdown.
What Edmonton Web Optimization Includes
We call it Web Optimization because modern SEO is five disciplines feeding one dataset. It covers more than keywords and links. Each discipline strengthens the others. As a result, a fix in one never quietly breaks another.
| Discipline | What it covers |
|---|---|
| Technical SEO | Crawl health, Core Web Vitals, structured data, and indexing |
| Content | Pillar pages, on-page optimization, and localized content |
| Authority | Local citations, link acquisition, and Google Business Profile |
| Local search | Map Pack ranking, reviews, Bing and Apple listings, and name, address, and phone (NAP) consistency |
| AI Discoverability | How often ChatGPT, Claude, Gemini, and Perplexity recommend you, measured in your AI Discoverability Report |
Frequently Asked Questions
How long does SEO take for Edmonton businesses?
Edmonton clients usually see ranking movement in two to four months and meaningful traffic growth in three to six months. Competitive keywords typically take 6 to 12 months to crack the top three. Think "Edmonton dentist" or "Edmonton personal injury lawyer." Our initial audit sets realistic timelines. We report progress monthly, so you'll always know where you stand against the plan.
Do you guarantee SEO rankings?
No, we don't. You should be wary of any agency that does. Google's algorithm weighs hundreds of factors. No one controls all of them. We guarantee the work itself: a documented strategy, transparent execution, and monthly reports against agreed key performance indicators (KPIs). An Alberta paving company we work with grew its organic traffic 316% within the first year through consistent, disciplined SEO. See that process in our construction industry case study.
What makes Edmonton's search market different?
Edmonton's local search competition is concentrated in a smaller set of high-intent industries: healthcare, legal, home services, and trades. Map Pack results for neighbourhoods such as Whyte Ave, 124 Street, and the south side overlap. Businesses end up competing metro-wide. We track these patterns daily across 1,000+ keywords. We adjust strategy to what's changing in Edmonton's own search results, and we don't chase national trends.
Do you optimize for AI search and ChatGPT, not just Google?
Yes. More Edmonton buyers now ask ChatGPT, Claude, Gemini, or Perplexity for recommendations before they click a single blue link. Every Web Optimization plan includes an AI Discoverability Report. It measures how often those assistants recommend you, and who they name instead. We also shape pages so those tools can quote them, with clear claims, FAQ schema, and clean structured data. The same work also strengthens classic rankings, so you don't have to choose between them.
What should I look for in an Edmonton SEO agency?
Look for three things in an agency, starting with daily rank tracking instead of a monthly PDF. Next, check the fee. It should be flat rather than a percentage of your ad budget. Last, ask for proof that the agency can trace rankings through to the leads they bring in. We check 1,000+ keyword positions daily, report against agreed KPIs every month, and tie organic gains to booked leads. We build and validate that conversion tracking ourselves.
Related Services
Conversion Optimization
Turn the traffic your SEO earns into leads: we fix and measure form friction, page speed, tracking, and trust signals.
AI Discoverability
Get your business named when customers ask ChatGPT, Gemini, and other AI assistants. Included in Web Optimization.
Edmonton PPC and Google Ads
Many Edmonton clients run SEO and pay-per-click (PPC) ads as one program, with named specialists, flat fees, and weekly optimization.
Ready to Rank Higher in Edmonton?
Request a 15-minute discovery call. We'll review your current rankings and find your biggest gaps, then give you an honest assessment. There's no pitch and no pressure.
See how we work