Choice OMG runs home-services marketing the way a tech company runs infrastructure: monitored daily and reported by the booked job. Our fee is flat and monthly. A homeowner may need an emergency repair tonight, a cleaner every two weeks, or a contractor for a major renovation. The path from search to booked job is specific to each trade, so every segment has a dedicated playbook. We prove the return in jobs booked rather than impressions.
Home Services Marketing
Be the home-services company homeowners and AI recommend first
Homeowners ask Google and ChatGPT for a trustworthy plumber, cleaner, or contractor. They hire whoever shows up first with the strongest reviews. We make that you, and report the result in booked jobs, not clicks. Flat monthly fee, never a cut of your ad spend, and no lock-in after the first three months.
1,000+
Keywords Tracked Daily Across Our Clients
60,000+
Data Points Monitored Daily
Every 30 min
Ad Budget Verification
Three home-services playbooks, one monitoring infrastructure
Each segment turns searches into booked jobs in its own way, so each gets its own pages, campaigns, and reporting. Pick the one that fits your business.
Emergency Trades
Plumbing, HVAC, electrical, and restoration. When something breaks, homeowners search and call within minutes. We make your company the name that shows up and gets that call.
Recurring Home Services
Cleaning, lawn care, and pest control. Homeowners choose recurring help on reputation and convenience. We build the reviews and visibility that turn one job into a standing customer.
Contractors and Projects
General contractors, renovation, and roofing. Project work is high-value, and homeowners weigh it carefully. We build the proof and the quote pipeline that win jobs worth thousands, not service calls.
Much home-services marketing reports clicks; we report booked jobs
Our reporting is the difference. It shows what each booked job actually cost. We join every lead back to the click that produced it and track phone calls as well as form fills. A homeowner may call after finding you in an AI answer or the local map pack. We measure that call as a booked job, not an anonymous click.
Choice OMG charges a flat fee each month and never takes a percentage of what you spend on ads. So our recommendation is always what books the most jobs for your budget, not what grows our cut.
- AI Discoverability, so ChatGPT, Claude, Gemini, and Perplexity recommend you
- Local search and Google Business Profile optimization
- Review and reputation systems built for recurring trust
- Google Ads for high-intent service searches
- Fast, conversion-optimized service pages
- Call tracking joined to the click that produced it
- Booked-job reporting, not impressions
Proven in the trades, not just promised
Seasonal, high-competition home-services markets reward a disciplined, monitored approach. A Winnipeg HVAC company turned seasonal furnace, air-conditioning, and duct-cleaning demand into a predictable lead pipeline. It published service-specific pages ahead of each peak and tracked positions daily; the HVAC Web Optimization case study shows how. In an equally crowded, seasonal market, a paving company in Alberta grew organic traffic 316%. It used the same structured Web Optimization and local-search method. See the construction industry case study. The same monitoring infrastructure runs behind every home-services account we take on.
Frequently Asked Questions
Is Choice OMG a good fit for a home-services business?
Yes, if you measure success in booked jobs rather than impressions. We serve plumbers, HVAC and electrical trades, cleaners, pest-control and lawn-care companies, and contractors. Our work covers AI Discoverability, local search and Google Business Profile, review systems, and Google Ads. From the click or call to the booked job, every lead is traced. Our fee is flat and monthly. We report your cost per job, and the fee is never a percentage of your ad spend.
How does AI Discoverability help a home-services company?
More homeowners now ask ChatGPT, Claude, Gemini, or Perplexity for a reliable local service before they ever click a website. Those tools recommend businesses with strong reviews, a complete Google Business Profile, and clear service content. We build and monitor those exact signals so you are the company AI names. Then we track whether that visibility turns into booked jobs.
Which home-services trades do you work with?
We organize home services into three playbooks. Emergency trades cover plumbing, HVAC, electrical, and restoration, while recurring services cover cleaning, lawn care, and pest control. General contractors, renovation, and roofing fall under contractors and projects. Each gets separate pages, campaigns, and reporting because homeowners search and decide differently for emergencies, recurring services, and major projects.
Ready to book more jobs?
Request a 15-minute discovery call. We'll look at your current visibility, reviews, and site, then tell you exactly where booked jobs are slipping away. You get an honest assessment, with no pitch deck.
See how we work