Choice OMG runs marketing for home-services businesses the way a tech company runs infrastructure: monitored daily, reported in booked jobs, and priced as a flat monthly fee since 2010. Whether a homeowner needs an emergency repair tonight, a cleaner every two weeks, or a contractor for a major renovation, the path from search to booked job is specific to the trade. We build a dedicated playbook per segment, then prove the return in jobs booked, not impressions.
Home Services Marketing
Be the home-services company homeowners and AI recommend first
Homeowners ask Google and ChatGPT for a trustworthy plumber, cleaner, or contractor, then hire whoever shows up first with the strongest reviews. We make that you, and we report the result in booked jobs, not clicks. Flat monthly fee, never a cut of your ad spend, no long contracts.
1,000+
Keyword Positions Tracked Daily
60,000+
Data Points Monitored Daily
Every 30 min
Ad Budget Verification
Three home-services playbooks, one monitoring infrastructure
Each home-services segment converts differently, so each gets its own pages, campaigns, and reporting. Pick the one that fits your business.
Emergency Trades
Plumbing, HVAC, electrical, and restoration. When something breaks, homeowners search and call within minutes. We make you the name that shows up and gets the call.
Recurring Home Services
Cleaning, lawn care, and pest control. Recurring work is won on reputation and convenience. We build the reviews and visibility that turn one job into a standing customer.
Contractors & Projects
General contractors, renovation, and roofing. Project work is high-value and considered. We build the proof and quote pipeline that wins jobs worth thousands, not service calls.
Most home-services marketing reports clicks; we report booked jobs
The reporting is the difference. We join every lead back to the click that produced it, track phone calls as well as form fills, and report what each booked job actually cost. A homeowner who calls after finding you in an AI answer or the local map pack is a booked job, not an anonymous click, and we measure it that way.
We also charge a flat monthly fee instead of a percentage of your ad spend, so our recommendation is always what books the most jobs for your budget, not what grows our cut.
- AI search visibility so ChatGPT and Google AI recommend you
- Local search and Google Business Profile optimization
- Review and reputation systems built for recurring trust
- Google Ads for high-intent service searches
- Fast, conversion-optimized service pages
- Call tracking joined to the click that produced it
- Booked-job reporting, not impressions
Proven in the trades, not just promised
Seasonal, high-competition home-services markets reward a disciplined, monitored approach. A Winnipeg HVAC company turned seasonal furnace, air-conditioning, and duct-cleaning demand into a predictable lead pipeline by publishing service-specific pages ahead of each peak and tracking positions daily; the HVAC web optimization case study shows how. A paving company in Alberta, operating in an equally crowded and seasonal market, grew organic traffic 316% on the same structured web optimization and local-search methodology; see the construction industry case study. The same monitoring infrastructure runs behind every home-services account we take on.
Frequently Asked Questions
Is Choice OMG a good fit for a home-services business?
Yes, if you measure success in booked jobs rather than impressions. We run AI search visibility, local search and Google Business Profile, review systems, and Google Ads for plumbers, HVAC and electrical trades, cleaners, lawn and pest-control companies, and contractors. Every lead is traced from the click or call to the booked job, on a flat monthly fee aligned with your cost per job, not your ad spend.
How does AI search visibility help a home-services company?
Homeowners increasingly ask ChatGPT and Google AI Overviews for a reliable local service before they ever click a website, and those tools recommend businesses with strong reviews, a complete Google Business Profile, and clear service content. We build and monitor those exact signals so you are the company AI names, then we track whether that visibility turns into booked jobs.
Which home-services trades do you work with?
We organize home services into three playbooks: emergency trades (plumbing, HVAC, electrical, restoration), recurring services (cleaning, lawn care, pest control), and contractors and projects (general contractors, renovation, roofing). Each has its own pages, campaigns, and reporting because the way a homeowner searches and decides is different for an emergency, a recurring service, and a major project.
Ready to book more jobs?
Book a 15-minute discovery call. We will look at your current visibility, reviews, and site, and tell you exactly where booked jobs are slipping away. No pitch deck, just an honest assessment.
Book a Discovery Call