Specialized Healthcare Marketing

Marketing for the industries we know cold, reported in booked patients

We run flat-fee marketing for dental practices, dental service organizations (DSOs), optometry practices, and eye-care groups across North America. We trace every lead from the ad a patient clicked to the appointment it booked. We verify each offline conversion against Google's click ID (gclid). You see booked patients, not a wall of impressions and clicks. Our 12-person team monitors 60,000+ data points and 1,000+ keyword positions daily.

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12
Specialists on the Team
60K+
Data Points Monitored Daily
1K+
Keyword Positions Tracked Daily
4.9
Clutch Rating, Agency Founded 2010
Abstract visualization of a live data network feeding a single reporting dashboard

We specialize where the path from search to booking is specific

Healthcare marketing fails when an agency treats every practice as the same campaign. A dental implant practice, an optometry group, and a LASIK surgeon each need a different one. Insurance-driven behaviour, treatment-specific search intent, and consult journeys that take weeks all change what a campaign has to do. We build a dedicated strategy for each vertical and each buyer. Then we report the number that buyer is judged on. That means cost per booked appointment, per-location customer acquisition cost (CAC), or the cost of a booked surgical consult.

Dental Practices, Specialists and DSOs

We trace patient acquisition from ad click to booked chair. Independent owners, implant and cosmetic specialists, and DSO groups each get a separate playbook. One practice grew implant revenue from $300K to $800K a year.

Dental Marketing

Optometry and Eye Care

We report eye-care marketing in booked exams and consults. Independent optometrists, multi-location groups, refractive and cataract surgeons, and cash-pay dry-eye clinics each get their own pages and campaigns. Over the 12 months to October 31, 2026, one Alberta group's Google Ads drove thousands of patient calls and online bookings at a low cost per booking.

Eye-Care Marketing

We report the patient, where many agencies report traffic

Reporting is the difference. It is the one capability a template shop cannot fake. We join every lead back to the click that produced it. We match that lead to its location and procedure. Our reports then show the booking economics under the traffic.

What a typical agency reportsWhat Choice OMG reports
Impressions, clicks, and rankingsCost per booked appointment and treatment production
One aggregate dashboard for a whole groupPer-location CAC, rolled up and broken down by site
A quarterly PDFDaily tracking of 1,000+ keyword positions and 60,000+ data points
A percentage of your ad spendA flat monthly fee, and you own every asset we build
Form fills onlyPhone calls joined to the click through gclid-verified offline conversions

Beyond healthcare

We run the same monitoring infrastructure in a few verticals outside healthcare where we have proven playbooks.

Home Services and Trades

We report trades marketing in booked jobs. Emergency, recurring, and project businesses each get their own playbook. An Alberta paving company grew organic traffic 316% with the same monitored approach.

Home Services Marketing

Automotive and Service

We deliver service-bay bookings and local search for dealerships and independent shops. Our Google Ads campaigns delivered an 825% return on ad spend (ROAS).

Automotive Marketing

Energy and Oilfield Services

We build local search from zero for energy and oilfield service companies. Their keyword sets are low-volume but high in contract value. We proved the approach in a rural Alberta industrial services case study.

Energy and Oilfield Marketing

We take on a vertical only when we can build a real playbook for it. If yours is not listed, request a call. We will tell you honestly whether we are the right fit.

Frequently Asked Questions

Which industries does Choice OMG specialize in?

Choice OMG focuses on healthcare. In dental, we serve practices, dental specialists, and DSOs. In eye care, we serve optometry practices, multi-location groups, refractive and cataract surgeons, and cash-pay dry-eye clinics. We also manage marketing for home-services and trades businesses (emergency trades, recurring services, and contractors) and for automotive accounts. We have proven playbooks in each. We specialize where the conversion path is specific: insurance-driven behaviour, treatment-specific search, and multi-week consultation journeys. A generic campaign underperforms in those verticals, which is why we specialize there.

Do you only work with businesses in Edmonton?

No. We manage clients across Canada and the United States, and we serve these verticals throughout North America. Our monitoring and reporting infrastructure works the same in any location. Clients in any location get quarterly strategy reviews and the same daily monitoring.

Why hire a healthcare-specialized agency instead of a generalist?

A specialist answers the one question that decides the engagement. Can you trace a patient from the ad they clicked to the appointment they booked? A generalist that lists plumbers, dentists, and law firms together reports clicks and rankings. We report what each booked appointment and booked consult costs, plus customer acquisition cost per location. We trace each figure through gclid-verified offline conversions. We work on a flat fee, and you keep full ownership of every asset.

Ready to talk about your practice?

Request a 15-minute call. We will pull your current data and find the gaps. Then we will tell you which channel will move booked patients fastest. You get an honest assessment with no pitch deck.

See how we work