Optometry Marketing for Practice Owners

All the practice growth, none of the marketing headaches

You are a clinician, not a marketer, and there are not enough hours in the day for both. We run the marketing so you run the practice, and we prove the return in booked exams and specialty-service revenue, not clicks. Month to month, no lock-in.

Book a discovery call See eye-care results
1,000+
Keyword Positions Tracked Daily
4.9
Clutch Rating, Agency Founded 2010
No contracts
Month-to-Month, You Own Everything

You own the practice and the decision, so the math has to be plain

Independent owners buy marketing like the small-business owners they are: persuaded by eye-care-specific proof, transparent ROI tied to patient growth, and the freedom to walk away. We give you all three. You see cost per booked exam and specialty-service growth every month, in language that does not need a translator.

There is one decision-maker (you), so there is no committee to satisfy and no quarterly partner deck to survive. That makes the engagement fast to start and easy to judge: new-patient and specialty revenue either grow or they do not, and you decide month to month whether we keep earning the work.

  • New-patient acquisition via Google Search and local SEO
  • Specialty-service campaigns (dry eye, myopia control, contacts)
  • Google Business Profile optimization and review automation
  • Conversion-optimized, WCAG 2.1 clinic website
  • Online-booking integration and UX optimization
  • AI-search visibility (ChatGPT, Google AI Overviews)
  • Cost-per-booked-exam reporting, traced from ad to booking
  • Flat monthly fee, never a percentage of ad spend

Marketing should relieve a burden, not add one

The reason most owners dread marketing is that the last agency reported clicks they could not connect to a single booked exam. We invert that. Every lead is joined back to the click that produced it, phone calls included, through gclid-verified offline conversions, so you know which dollars are filling the schedule. We track 1,000+ keyword positions daily and watch the pipeline continuously, which means we catch a tracking break in hours rather than discovering it in next month's PDF. Your job is to see patients; ours is to turn marketing spend into booked exams and tell you exactly what each one cost.

How our attribution works

Specialty revenue is the lever most independent practices underuse

Routine exams keep the lights on, but specialty services are where independent practices grow margin. Dry-eye treatment, myopia control, and scleral-lens fittings each behave like a different business with a different patient, and patients often do not know to search for them until education content reaches them. We build the dedicated pages and campaigns that capture that demand, covered in depth on the dry-eye and specialty page. If you also weigh refractive co-management or surgical referrals, the refractive page frames that economics, and the optometry hub ties the whole picture together.

Frequently Asked Questions

Do I have to sign a long-term contract?

No. Independent-practice engagements are month to month. We charge a flat monthly fee rather than a percentage of ad spend, with no tiers and no upsells, and you own your website, ad accounts, audiences, and tracking outright. If you leave, all of it goes with you. We keep the account by producing results, not by locking you in.

I am not a marketer. How much of my time will this take?

A short onboarding to learn your practice and your highest-value services, then a monthly reporting conversation. We handle campaign setup, tracking, website work, and review automation. Your job is to run the practice and tell us when your priorities change; ours is to turn that into booked exams.

How do you prove the marketing is working?

We report cost per booked exam and specialty-service growth, traced from the ad a patient clicked to the booking it produced through gclid-verified offline conversions. You see which campaigns and keywords actually drove appointments, phone calls included, rather than a dashboard of clicks and impressions you cannot connect to revenue.

Ready to hand off the marketing headache?

Book a 15-minute discovery call. We will review your current patient-acquisition channels and show you where the real opportunities are. No pitch, no pressure.

Book a Discovery Call