You are a clinician, not a marketer, and there are not enough hours in the day for both. We run the marketing so you can run the practice. We prove the return in booked exams and specialty-service revenue instead of clicks. Engagements run month to month after the first three months, with no lock-in.
Your marketing is built around booked exams and recovered patients. We report it to the appointment rather than a wall of impressions. A named specialist runs your account and understands specialty lines such as dry eye and myopia control. That way, the highest-value revenue does not get left on the table.
Independent owners buy marketing the way small-business owners do. They want proof from eye care and a transparent return on investment tied to patient growth. They also want the freedom to walk away after the first three months. We give you all three. Every month, you see cost per booked exam and specialty-service growth in language that needs no translator.
You are the one decision-maker, so there is no committee to satisfy and no quarterly partner deck to survive. That makes the engagement fast to start and easy to judge. New-patient and specialty revenue either grow or they do not. After the first three months, you decide each month whether we keep earning the work.
Many owners dread marketing because the last agency reported clicks they could not connect to a single booked exam. We join every lead back to the click that produced it, phone calls included. The match runs through gclid-verified offline conversions, using the ID Google gives each ad click. That shows you which dollars are filling the schedule. Our tracking layer follows 1,000+ keywords across our clients every day, and we watch the pipeline continuously. That means we catch a tracking break in hours rather than discovering it in next month's PDF. One Alberta optometry group's paid search produced patient calls and online bookings at a low cost per booking over the 12 months to October 31, 2026. You see patients; we turn marketing spend into booked exams and tell you exactly what each one cost.
Specialty services are where independent practices grow margin, while routine exams keep the lights on. Dry-eye treatment, myopia control, and scleral-lens fittings each behave like a different business with a different patient. Patients often do not know to search for these services until education content reaches them. We build the dedicated pages and campaigns that capture that demand. The dry-eye and specialty page covers these specialty services in depth. If you also weigh refractive co-management or surgical referrals, the refractive page frames that economics. The optometry hub ties the whole picture together.
No. Independent-practice engagements have a three-month minimum, then run month to month. We charge a flat monthly fee rather than a percentage of ad spend. You own your website, ad accounts, audiences, and tracking outright. If you leave, all of it goes with you. There is no lock-in after month three: producing results is how we keep the account.
It starts with a short onboarding to learn your practice and your highest-value services. After that, we hold a monthly reporting conversation with you. We handle campaign setup, tracking, website work, and review automation. You run the practice and tell us when your priorities change; we turn that into booked exams.
We report cost per booked exam and specialty-service growth. The reporting is traced from the ad a patient clicked to the booking it produced, through gclid-verified offline conversions. You see which campaigns and keywords actually drove appointments, phone calls included. You get that instead of a dashboard of clicks and impressions you cannot connect to revenue.
New optometry patients almost always start with a Google search and pick from the local map pack. That shapes the proven stack: local SEO, an optimized Google Business Profile, and review automation. Paid search on high-intent exam and specialty terms and a fast, conversion-optimized website complete it. Organic search is the lowest-cost channel of the set, and it compounds over months. Paid search produces booked-exam calls soonest. The lever most independent practices underuse is specialty revenue. Dry eye, myopia control, and scleral lenses are higher-value than routine exams. Patients do not search for them until education content reaches them.
Request a 15-minute discovery call: no pitch, no pressure. We will review your current patient-acquisition channels and show you where the real opportunities are.
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