Edmonton Web Design

Website Design Edmonton: Fast, Accessible, Built to Convert

Q: How long does a website project take?

A brochure website takes five days from signed contract to launch, once you provide your content, photos, and video. We scope larger builds and custom integrations individually. Content is the biggest variable. The pace depends on how quickly you provide copy, images, and feedback on designs. We give you a content template with specific requirements for each page, so nothing stalls.

Q: What happens to my website after launch?

It joins our daily health checks. Automated monitoring catches fatal errors, broken images, CSS issues, and performance regressions. Host it anywhere you like, or with us for CAD $50 a month. Add Web Optimization or Google Ads, and all three share one monitoring system, so nothing falls through the cracks.

Q: Will I be able to update the site myself?

On WordPress, yes. We build those sites so nontechnical team members can update text, images, and blog posts. Structured content fields (via ACF) prevent accidental layout breaks. We include a training session at launch and a screen-recorded walkthrough you can share with new staff. On a static site, you can make changes yourself with your own AI assistant. We build sites that an AI agent can maintain. On a management plan, we make the updates for you.

Q: Do you redesign existing websites or only build from scratch?

Both, and redesigns are more common. We audit the existing site's search equity and map every URL that has backlinks or rankings. Then we build a redirect plan and migrate content while rebuilding the theme and architecture. We have seen redesigns by other agencies tank organic traffic because nobody mapped the old URLs. We build search continuity into the project scope from day one.

A website earns its keep when a visitor understands the service and takes the next step. Does yours? Choice OMG’s two-person development team plans your content, search structure, mobile experience, and conversion tracking together. Organic visitors and paid campaigns then share one set of pages. Each project has defined performance targets and launch checks. After handover, your site joins our daily health checks. Brochure websites start at CAD $1,199 and launch in five days.

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< 2s

Target LCP

Daily

Site Health Checks

Health Check Categories

From CAD $1,199

Brochure Websites

What we build

Every website we deliver is built to perform in search, convert visitors, and stay healthy long-term. A construction company in Western Canada came to us with a slow site. Its LCP score, how long a page takes to show its main content, was poor. The company's bounce rate also made its Google Ads campaigns unprofitable. We redesigned the site. LCP improved, and paid search cost per lead dropped on the same budget. A faster site made the same ad budget work harder. Every site we build launches ready for our conversion optimization program, with server-side tracking, clean structured data, and form analytics.

We don't build and forget. Every site we launch joins our daily health checks. Across eight failure categories, the checks look for fatal errors, broken CSS, cache failures, console errors, and failed network requests. They also catch broken images (including WebP rewrites), visual regressions, and navigation accessibility problems. When something breaks at 2 a.m., we know before your customers do. Our Edmonton web design page lists local project timelines and the builds we have shipped here.

WordPress, static, or headless, decided site by site

We design in Figma, write and refine a spec for each build, then decide what it should run on. A site your team edits stays on WordPress. One that rarely changes can be static files, with no plugins to patch. The test we use is public. We install it on any hosting provider you choose, or host it with us at choice.hosting for CAD $50 a month.

Custom block themes using the WordPress Site Editor
ACF (Advanced Custom Fields) for structured content management
WooCommerce for ecommerce with custom checkout flows
Performance-first architecture: every plugin justified, no bloat
Staging environment and version-controlled deployment
Static sites with every form tested by a real submission before launch
Headless builds (Go, Next.js) for high-performance applications

Performance and Core Web Vitals

Google uses Core Web Vitals (CWV) as a ranking signal, and slow sites convert worse. We monitor CWV daily on every client site we manage, because a plugin update or server change can hurt performance. We catch it before Google recrawls and before your conversion rate drops.

Largest Contentful Paint (LCP) under 2.0 seconds
Cumulative Layout Shift (CLS) under 0.05
Interaction to Next Paint (INP) under 150ms
Image optimization with WebP/AVIF and lazy loading
Self-hosted fonts to eliminate render-blocking requests
Critical CSS inlining for above-the-fold content
Daily automated performance monitoring after launch

Conversion rate optimization

A fast site that doesn't convert is still a broken site. For a multi-location eye care group, we rebuilt the site to a 1.7-second mobile LCP. It recorded 460 completed new-patient bookings in July 2026, each traced to its source, campaign, and location.

Above-the-fold value proposition informed by competitor analysis
Calls to action placed using scroll depth and click data
Form design optimized for completion rate (fewer fields, smarter validation)
Mobile experience designed first
Trust signals: reviews, credentials, anonymized results

Search-ready architecture

Every site launches ready for organic search and AI assistants. When you're ready to invest in ongoing rankings, our Web Optimization program picks up where the build leaves off. It covers search engine optimization (SEO), local search, and AI Discoverability in one plan. Clean structured data gives AI assistants accurate facts about your business at launch.

Semantic HTML5 structure
Schema markup (LocalBusiness, Organization, BreadcrumbList, Service)
XML sitemap and robots.txt configuration
Canonical URL handling for multi-location sites
GA4 and Google Search Console connected at launch
AI readiness: llms.txt and structured data for AI crawlers

Web design pricing

Brochure websites start at CAD $1,199 (USD $999), as a fixed-scope project with no hourly billing. We scope by size, not page count. A brochure site holds up to about 500 KB of text and code, plus up to 50 MB of photos. You provide the content, photos, and video. Don't worry, we'll clean them up. Grand Prix Auto and Beverly Physiotherapy are typical examples.

Bigger builds are quoted on their own. Booking systems, WooCommerce stores, multi-location sites, custom integrations, and headless builds take more work. We scope each one separately. You never pay brochure prices for a complex build, or complex-build prices for a brochure site.

Every price we charge is in one table on our pricing page.

See how we work

Hosting, your choice

We install your site on any hosting provider you choose. If you'd rather not manage hosting, we host it for you.

Optional hosting with us: CAD $50/mo (USD $50/mo)

Our design process

The work runs in structured phases with clear deliverables. Before we start, you know what will happen, what you owe us, and when the site launches.

Discovery

We review your goals, audience, competitors, content inventory, and search baseline. Before we touch a pixel, we pull your current analytics and search data.

Design

Wireframes come first. Then we build high-fidelity mockups in Figma. You get two revision rounds. We design mobile and desktop in parallel, rather than shrinking a desktop design.

Build

We write and refine a spec for the site, then build it on a staging environment. You get progress updates throughout. We confirm the performance targets before the launch review.

Launch

We run quality checks across all eight health-check categories and confirm Core Web Vitals. We also check the SEO redirect map and test conversion tracking. Then we launch with zero downtime.

Web design FAQ

How long does a website project take?

A brochure website takes five days from signed contract to launch, once you provide your content, photos, and video. We scope larger builds and custom integrations individually. Content is the biggest variable. The pace depends on how quickly you provide copy, images, and feedback on designs. We give you a content template with specific requirements for each page, so nothing stalls.

What happens to my website after launch?

It joins our daily health checks. Automated monitoring catches fatal errors, broken images, CSS issues, and performance regressions. Host it anywhere you like, or with us for CAD $50 a month. Add Web Optimization or Google Ads, and all three share one monitoring system, so nothing falls through the cracks.

Will I be able to update the site myself?

On WordPress, yes. We build those sites so nontechnical team members can update text, images, and blog posts. Structured content fields (via ACF) prevent accidental layout breaks. We include a training session at launch and a screen-recorded walkthrough you can share with new staff. On a static site, you can make changes yourself with your own AI assistant. We build sites that an AI agent can maintain. On a management plan, we make the updates for you.

Do you redesign existing websites or only build from scratch?

Both, and redesigns are more common. We audit the existing site's search equity and map every URL that has backlinks or rankings. Then we build a redirect plan and migrate content while rebuilding the theme and architecture. We have seen redesigns by other agencies tank organic traffic because nobody mapped the old URLs. We build search continuity into the project scope from day one.

Build a website that works for your business

Request a 15-minute call. We'll run a Core Web Vitals check on your current site and find its conversion and performance gaps. Then we'll outline what a redesign or new build would involve.

See how we work