One platform run well beats several run thinly
Every new ad platform brings the same pitch: get in early while clicks are cheap. Sometimes that's true. Often the platform restricts your industry or can't track a lead. Or it needs more budget than you have before its automation learns anything. So every engagement starts with a written plan. We check each platform's ad policies against your industry and location. We record your starting numbers and set quarterly targets for cost per lead and conversions. Then we recommend the platforms worth testing, and the ones to skip.
If a platform can't reach your targets after a fair test, we'll recommend pausing it and moving the budget. We don't keep a channel running just for coverage.
What the service covers
- Platform selection and policy review for your industry and location
- Account setup, or an audit of the accounts you already run
- Campaigns built for each platform, not copied across unchanged
- Search campaigns on Microsoft Bing and its partner sites
- Ad placements in AI assistant answers, such as ChatGPT, where your industry is eligible
- Display, video, and sponsored formats where they fit your goals
- Ad copy, logos, images, graphic ads, and short video, produced in-house
- Budget pacing checked every 30 minutes, with alerts when costs drift
- A monthly report and performance brief for each platform
Full conversion integration on every platform
Each platform gets its own tracking, set up and checked before spend increases. You get your own server-side tagging server on your own subdomain, with full Google Tag Manager support. Form submissions, phone calls, and bookings are set up as conversions on each platform. Leads you confirm in your own records flow back by API to every platform that accepts them. No Zapier required. That way, automated bidding learns from real inquiries rather than clicks.
Some placements can't be measured separately yet, including some ads in AI assistant answers. When that happens, the report says so instead of estimating.
Microsoft Advertising
Microsoft reaches Bing searchers whom your Google campaigns never see, usually at a lower cost per click. Where your Google Ads campaigns already convert, we use Microsoft's import as a starting draft. Then we rework bids, negative keywords, and device settings for Bing's audience. Read more on our Microsoft Ads management page.
ChatGPT ads
ChatGPT now sells ad placements beside its answers. It's a new channel, and its rules and reporting are still changing. We check whether your industry is eligible and set up tracking that ties clicks to real leads. Then we run it as a measured test. If it can't produce leads at a cost you can live with, we'll say so.
Reporting you can check
Your monthly report covers spend, conversions, and cost per result for each platform. Some platforms don't connect to our reporting yet. Their figures come from the platform's own reports, labelled that way. Every number is checked against the live platform before it reaches you. A performance brief scores each key metric against your targets, and a work log lists every task completed that month.