About Choice OMG

Edmonton's digital marketing specialists since 2010. An 11-person team that monitors 60,000+ data points daily across 33 active clients, runs automated health checks every morning, and verifies ad budgets every 30 minutes.

Our Story

Choice OMG was founded in 2010 in Edmonton, Alberta. We started with a conviction that small and mid-sized businesses in Western Canada deserved the same calibre of digital marketing as large enterprise companies, without the agency markup, the junior account managers, or the vague reporting.

Over 15 years, we've built something closer to a tech company than a traditional agency. Our monitoring infrastructure tracks 60,000+ data points daily, health-checks 21 websites every morning across 8 categories, and verifies ad budgets every 30 minutes. When something breaks at 2 AM, our systems catch it before you wake up. No white-label subcontractors. No offshore execution. Every strategy is built by the same people who execute it.

Today we manage 33 active clients across healthcare, automotive, construction, and professional services. Our infrastructure compounds: every client benefits from the monitoring, tooling, and pattern recognition we've built over 15 years of managing real accounts in competitive Western Canadian markets.

Our Location

8739 53 Ave NW
Edmonton, AB T6E 5E9

1-877-930-0955 (Sales)
(780) 628-2798 (Customer Service)
(780) 640-1600 (Billing)
mailbox@choice.marketing

Monday – Friday, 9 AM – 5 PM MT

What Makes Us Different

We run digital marketing the way a tech company runs infrastructure. Monitoring beats reporting. Specialists outperform generalists. Flat fees align incentives. Infrastructure compounds.

Monitoring Beats Reporting

Most agencies send you a monthly PDF. We monitor 60,000+ data points daily, run 21 automated health checks every morning, and verify ad budgets every 30 minutes. Problems are caught and fixed before they show up in a report.

Flat Fees, No Surprises

All web optimization and Google Ads engagements are flat monthly retainers. We never charge a percentage of ad spend. Scope is defined upfront. Same invoice every month until we agree to expand scope. Read why flat fees align incentives.

Specialists, Not Generalists

Our 10-person team has deep specialization across technical SEO, Google Ads, web development, and content strategy. You get the specialist, not a generalist account manager passing work down the chain.

Our Team

Eleven specialists. No junior account managers, no white-label subcontractors. The people you meet are the people who do the work.

Nur Md Rony, App Project Manager at Choice OMG

Nur Md Rony

App Project Manager

George Brown College postgrad in mobile application development. Manages app projects, app store listings on Google Play and Apple App Store, cloud infrastructure, and technical support across the portfolio.

Gabriella Jaffray, Office Manager at Choice OMG

Gabriella Jaffray

Office Manager

20+ years of hospitality experience. Leads client billing, vendor coordination, and office administration with precision and a strong service focus.

Chris Laubenstein, VP Sales at Choice OMG

Chris Laubenstein

VP, Sales

13+ years in digital marketing. Specializes in strategic consulting for healthcare, dental, and professional services verticals. Focused on long-term client relationships and retention.

Jordan Rude, Director of Production at Choice OMG

Jordan Rude

Director of Production

MacEwan University trained in design and illustration. Manages the Edmonton office and directs creative production across print graphics, large-format signage, vehicle wraps, and physical staging.

Kaily Hirsch, Copy Chief at Choice OMG

Kaily Hirsch

Copy Chief

Leads content production across client websites, Google Business profiles, and social platforms. Every piece is mapped to keyword targets from the client strategy and optimized for search visibility.

Nicole Del Rosario, Ad Specialist at Choice OMG

Nicole Del Rosario

Ad Specialist

Manages Facebook and Instagram ad campaigns across the client portfolio. Handles audience targeting, creative strategy, lead generation optimization, and CAPI tracking implementation.

Peter Jaffray, Operations Manager at Choice OMG

Peter Jaffray, MBA CD

Operations Manager

Built the monitoring infrastructure that tracks 60,000+ data points daily. Builds and maintains 17 internal AI tools that support staff across reporting, ad management, SEO, and client operations.

Kierra Dahlin, Graphic and Web Designer at Choice OMG

Kierra Dahlin

Graphic & Web Designer

Designs the websites, social graphics, and paid-ad creative carrying Choice OMG client brands across every customer touchpoint. NAIT-trained in Web Design and Development with honours. Treats type, hierarchy, and consistency as structural decisions, not decorative ones, and builds sites engineered to stay maintainable long after launch.

Ese Isobi, Video and Ad Creative at Choice OMG

Ese (Evan) Isobi

Video & Ad Creative

Produces video ads for Reels, Stories, and in-feed placements. Creates graphic ad assets and manages monthly creative refreshes to prevent audience fatigue across Meta and display campaigns.

MingYun Han, Data and Analytics Manager at Choice OMG

MingYun Han

Data & Analytics Manager

Manages the data pipelines and analytics infrastructure that feed our centralized reporting database. Ensures data accuracy across GA4, Search Console, and SEMrush integrations.

Operations Manager

Open Position

We're looking for an operations manager to help coordinate workflows, optimize processes, and support the team as we scale.

Copy Writer

Open Position

We're looking for a writer who can produce SEO-driven website copy, blog content, and Google Business profile updates across our client portfolio.

Ad Specialist

Open Position

We're looking for an ad specialist to manage Google Ads and Meta campaigns, optimize bidding strategies, and drive measurable results for clients.

2010
Founded in Edmonton
11
Team Specialists
60,000+
Data Points Monitored Daily
33
Active Clients

Recent thinking

We publish what we learn from running 33 client accounts. The latest three pieces from the blog.

Google Ads Split Into Three Businesses. Your Plan Should Too.

In Q1 2026 Google's three ad lines went in three directions: Search +19%, YouTube +11%, Google Network -4%. EMARKETER projects Meta will overtake Google on total ad revenue this year. Treating 'Google Ads' as one channel with one strategy is now a planning error.

May 10, 2026

ChatGPT Ads in 2026: How It Works and Where It's Going

A planner's field guide to ChatGPT Ads in May 2026: auction mechanics, targeting controls, the OAIQ pixel and Conversions API, robots.txt rules for OAI-AdsBot, eligibility, and where the channel actually fits in a media plan.

May 6, 2026

ChatGPT Ads Are Live: The AI Answer Is the New Ad Unit

ChatGPT ads launched February 9, 2026 with sponsored placements below answers on Free and Go tiers. The targeting signal isn't a keyword; it's the entire reasoning context, and most agencies aren't built to use it.

April 28, 2026

View all posts

Ready to Work With Us?

Book a 15-minute discovery call. We'll look at your current situation honestly and tell you what we'd do — and whether we're the right fit for each other.

Book a Discovery Call