About Choice OMG

Edmonton's digital marketing specialists since 2010. Our 12-person team monitors 60,000+ data points a day. We run automated health checks every day across eight categories on every client site we manage, and verify ad budgets every 30 minutes.

Our Story

Choice OMG was founded in 2010 in Edmonton, Alberta. We believed Western Canada's small and mid-sized businesses deserved the same calibre of digital marketing as large enterprise companies. They deserved it without the agency markup, the junior account managers, or the vague reporting.

Over 15 years, we've built something closer to a technology company than a traditional agency. Our monitoring infrastructure tracks 60,000+ data points a day and verifies ad budgets at 30-minute intervals. It runs automated health checks every day across eight categories on every client site we manage. When something breaks at 2 a.m., our systems catch it before you wake up. We're one international team of 12: 10 Canadians and 2 international colleagues. We never hand your work to an outside firm working under our name. The same people who build each strategy also execute it.

Today we work with clients across healthcare, automotive, construction, and professional services. Our infrastructure compounds: every client benefits from the monitoring, tooling, and pattern recognition we've built over 15 years. We built it all by managing real accounts in competitive Western Canadian markets.

Our Location

8739 53 Ave NW
Edmonton, AB T6E 5E9

1-877-930-0955 (Sales)
780-628-2798 (Customer Service)
mailbox@choice.marketing

Open Monday to Friday from 8:30 a.m. to 5 p.m., Mountain Time

What Makes Us Different

We run digital marketing the way a tech company runs infrastructure. Four principles guide that work: monitoring beats reporting, specialists outperform generalists, flat fees align incentives, and infrastructure compounds.

Monitoring Beats Reporting

We monitor 60,000+ data points daily and verify ad budgets every 30 minutes. We also run automated health checks every day across eight categories on every client site we manage. Many agencies send you a monthly PDF. We catch and fix problems before they show up in a report.

Flat Fees, No Surprises

Every Web Optimization and ad management engagement runs on a flat monthly retainer. We never charge a percentage of ad spend. We define the scope up front. Your invoice stays the same every month until we both agree to expand the scope. Read why flat fees align incentives.

Specialists, Not Generalists

Our team of 12 specializes deeply in technical search engine optimization (SEO), Google Ads, web development, and content strategy. You work with the specialist directly, not with a generalist account manager who passes work down the chain.

Our Team

These are our specialists. The people you meet are the people who do the work. We don't hand your account to junior account managers or to an outside firm working under our name.

Gabriella Jaffray

Office Manager

Leads client billing, vendor coordination, and office administration with precision and a strong service focus. Brings 20+ years of hospitality experience.

Chris Laubenstein

VP, Sales

Specializes in strategic consulting for healthcare, dental, and professional services industries. Has 13+ years in digital marketing and focuses on long-term client relationships and retention.

Jordan Rude

Director of Production

Manages the Edmonton office and directs creative production across print graphics, large-format signage, vehicle wraps, and physical staging. Trained in design and illustration at MacEwan University.

Kaily Hirsch

Copy Chief

Leads content production for client websites, Google Business Profiles, and social platforms. Every piece maps to keyword targets in the client strategy and is optimized for search visibility.

Raj Mehta

Google and Microsoft Ads Specialist

Manages Google Ads and Microsoft Advertising campaigns for our clients. Builds Search, Performance Max, and Demand Gen campaigns, and handles bidding strategy, search-term hygiene, and conversion tracking.

Nicole Del Rosario

Meta Ads and YouTube Specialist

Manages Facebook, Instagram, and YouTube ad campaigns across our client accounts. Handles audience targeting and creative strategy, and optimizes campaigns for lead generation. Implements tracking through Meta's Conversions API (CAPI).

Peter Jaffray, MBA CD

Managing Director

Built the monitoring infrastructure that tracks 60,000+ data points each day. Builds and maintains our internal AI tools that help staff with reporting, ad management, SEO, and client operations.

Kierra Dahlin

Graphic Ad Producer

Produces graphic ad creative and social graphics for Choice OMG client brands across Meta, Google, and display placements. Trained at the Northern Alberta Institute of Technology (NAIT) in Web Design and Development, with honours. Treats type, hierarchy, and consistency as structural decisions rather than decorative ones. Ships creative that lands inside platform spec on the first submission.

Ese (Evan) Isobi

Video Ad Producer

Produces video ads for Reels, Stories, and in-feed placements. Creates graphic ad assets and manages monthly creative refreshes to prevent audience fatigue across Meta and display campaigns.

MingYun Han

Data and Analytics Manager

Manages the data pipelines and analytics infrastructure that feed our centralized reporting database. Keeps data accurate across our Google Analytics 4, Search Console, and Semrush integrations.

Meta Ads Specialist

Open Position

Plan, build, and optimize Meta ad accounts across audiences, creative, and budget pacing.

Google Ads Specialist

Open Position

Run Google Ads accounts from setup to reporting across Search, Shopping, and Performance Max, with flat-fee pricing.

Organic Social Audience Builder and Manager

Open Position

Grow and manage clients' organic social audiences, content calendars, and communities across platforms.

Digital Analyst

Open Position

Turn 60,000 daily data points into decisions through measurement, tracking, and dashboards.

Operations Manager

Open Position

Keep client work moving cleanly across the team, and own the handoffs that touch clients.

2010

Founded in Edmonton

Team Specialists

60,000+

Data Points Monitored Daily

30 min

Ad Budget Verification

Accreditations and Partnerships

Choice OMG is a Google Partner and a Microsoft Advertising Partner. We're also a Better Business Bureau Accredited Business with an A+ rating. We belong to the Edmonton and Winnipeg Chambers of Commerce.

Recent thinking

We publish what we learn from running client accounts. Below are the three latest pieces from our blog.

Paid Media

Try ChatGPT Ads This Holiday Season: A Guide for Retailers

ChatGPT Ads' first holiday season is worth a small test for Canadian retailers who sell online. Who should try it, what a test costs, what we learned setting one up, and how to judge the results.

November 6, 2026

Web & Platforms

WordPress to Static Site: Who Should Move, and How

We moved from Elementor to Figma, and from hand-coding to specs. How that changed what we build, why a static page is faster, a test for whether your site needs WordPress, the real costs of static, and a free playbook any coding agent can follow.

November 2, 2026

Automation

How to Report and Block Spam Sent to a Google Group

Report spam clears your own copy and tells Google; the rest of the group still gets the mail. Which button to press, what group owners and Workspace admins can do, and the spec for the gate we built ourselves.

November 2, 2026

View all posts

We are hiring

We're hiring Meta and Google Ads specialists, an organic social manager, a digital analyst, and an operations manager. Take a look if you want to do specialist work the way a tech company runs it.

See open roles

Ready to Work With Us?

Request a 15-minute discovery call. We'll look honestly at where you stand and tell you what we'd do. We'll also say whether we're the right fit for each other.

See how we work