Dental Marketing

Dental marketing that traces every dollar from ad to booked chair

We report on booked appointments and treatment production, not clicks. We wire every campaign so you can trace a patient from the ad they saw to the chair. We work with independent practices, specialists, and dental service organization (DSO) groups across North America.

Request a discovery call See dental results
$300K→$800K
Implant Revenue Growth (one practice)
~30%
Lower Acquisition Cost (eye-care group)
4.9
Clutch Rating, Agency Founded 2010

Choice OMG is an Edmonton dental marketing agency whose reports focus on booked appointments and treatment production, not clicks. We were founded in 2010 and are now a team of 12. We trace every new patient from the ad they clicked to the chair they sat in. Gclid-verified attribution makes that link, using the click ID Google adds to each ad click. Your monthly fee is flat rather than a share of ad spend. You also keep ownership of every ad account, audience, and tracking asset. We market independent practices, specialists, and DSO groups throughout North America. We hold a 4.9 rating on Clutch and 4.8 on Google. Practices in our home market can read how we apply this locally on our Edmonton dental marketing page.

A clean, modern dental operatory ready for a patient

Two dental buyers, two playbooks

Solo owners and DSO decision-makers buy marketing differently. We run a separate process for each, so the next page you read speaks to the decision you own.

Independent and small practice

You own the practice and the marketing decision. We grow new-patient volume and revenue from high-value procedures. With transparent return on investment (ROI) and no lock-in after the first three months, marketing stops being a headache you never trained for.

How we grow independent practices →

DSO, group, and multi-location

You answer to a board or private equity (PE) sponsor on per-location ROI every quarter. Those reviews need per-location customer acquisition cost (CAC). They also need attribution from ad click to revenue in your practice management system (PMS). We deliver both instead of an aggregate vanity dashboard.

How we report to DSO committees →

We report booked appointments and treatment production, where most dental agencies report clicks

One question decides the deal: "Can I trace a patient from ad to chair?" We are built to answer yes. This is the one capability a template shop cannot fake, and it separates optimizing on real production from optimizing blind. We run gclid-verified offline conversions and join every lead to its source click. Our tracking layer also follows 1,000+ keywords across our clients every day, and our reporting stack ingests 60,000+ data points a day.

The reporting itself is the proof. We have integrated dental implant practices into that stack. We caught a tracking break on one high-spend implant account within hours. That speed prevented an estimated $5,000+ in wasted spend.

Ad Click
Lead
Appointment
Treatment
Revenue
How our attribution works

Dentistry works differently from retail, ecommerce, or SaaS

Dental marketing is its own discipline. Insurance shapes patient behaviour, each treatment has its own conversion path, and case acceptance drives the economics. Patients do not comparison-shop dentists the way they shop other services. They pick the first credible option nearby, so you cannot skip local search and reputation. High-value procedures such as implants and orthodontics carry premium acquisition costs. Implant clicks are among the most expensive in dental search. These procedures also bring premium revenue per case, so they reward precision over volume.

We have built this exact infrastructure for single-location family dentists, implant and oral-surgery practices, and multi-location groups. Your account gets that dental-specific fluency from day one. You do not get a generic template borrowed from a plumber or a law firm.

  • New-patient acquisition through local search engine optimization (SEO) and Google Search
  • Implant, cosmetic, and specialty procedure campaigns
  • Google Business Profile optimization for the Map Pack
  • Automated review requests after each appointment
  • Conversion-optimized, accessible dental websites, with WCAG 2.1 recommendations
  • AI Discoverability (ChatGPT, Claude, Gemini, and Perplexity)
  • Multi-location and per-location reporting

Our terms are a reason to choose us

Dentists tell us these three criteria decide which agency they choose. We meet all three by default.

Month to month after three months

There are no long-term contracts. After a three-month minimum, we earn the next month by producing results in this one. Your fee is flat and monthly, never a percentage of your ad spend.

You own what we build

Your website, ad accounts, audiences, tracking, and conversion history stay yours. If you leave, all of it goes with you.

HIPAA-aware data handling

We handle patient inquiry data the way a healthcare vendor must. No patient details go to ad platforms. Form data goes to systems you control. A Business Associate Agreement is available when your practice requires one.

Case Study: Dental Implant Practice

A dental implant practice in Texas grew full-mouth implant surgery revenue from $300,000 to $800,000. We fixed attribution first, then scaled the campaigns the data proved were producing cases.

The Challenge

The practice had an exceptional clinical reputation but fuzzy attribution. Phone calls drive most high-value implant cases, yet those inquiries were not tracked at all. The budget was being optimized blind.

Our Approach

We rebuilt the conversion pipeline end to end and tracked every consultation request and call. We also built procedure-specific landing pages. Read the deeper teardown in our implant marketing playbook and the two-part PE implant series.

The Results

$300K→$800KFull-mouth implant revenue, 12 months

Implant revenue grew from $300K to $800K a year, and automated monitoring caught a tracking break within hours, preventing an estimated $5,000+ in wasted spend.

Full Case Study

We have already run a multi-location growth playbook. A multi-location optometry group in Alberta cut patient acquisition cost about 30% during an expansion. It used the same centralized local-search and per-location Google Ads infrastructure we build for dental groups. Read the multi-location eye care case study for the details. If you run a group, the DSO marketing page covers the per-location attribution that boards and PE sponsors expect.

What to expect, and when

We give you honest timelines from the first sales call, so you can plan your budget against reality. Paid search usually produces early patient inquiries within the first month. Local SEO and content usually show ranking movement in two to four months and meaningful traffic growth in three to six months, because rankings and authority compound. Reputation management usually shows a noticeable shift in about 90 days. We report your real acquisition cost from your own campaigns, not an industry benchmark.

How to choose a dental marketing agency: the five questions that decide it

Dentists and DSO marketing directors use these five questions to separate a specialist from a generalist. The table gives our plain answer to each.

What to askWhy it mattersChoice OMG
Do you report cost per booked appointment, or clicks?Traffic you cannot tie to a booked case tells you nothing about ROI.We report cost per booked appointment and treatment production. Gclid-verified offline conversions tie each booked chair back to the click behind it.
Do I own my website, ad accounts, and data?Agencies that run ads from their own account hold your history hostage.You own everything: website, ad accounts, audiences, tracking, and conversion history. It all leaves with you.
Is the fee flat, or a percentage of ad spend?Percentage pricing pays the agency to grow your spend, not your results.A flat monthly fee, never a percentage of ad spend.
Is there a long-term contract?A lock-in of 12 to 24 months is a bet that you will stay when results do not come.After a three-month minimum, we work month to month and earn each new month with results in the current one.
What is your generative engine optimization (GEO) and AI-search plan?Patients now ask ChatGPT, Claude, Gemini, and Perplexity to find a dentist. Agencies with no answer here are behind.We build structured content and schema so these AI tools can find and recommend your practice. Your AI Discoverability Report measures how often they do.

Frequently Asked Questions

Is Choice OMG a good fit for my dental practice or DSO?

Yes, if you want cost per booked appointment and treatment production instead of a click count. We fit independent practices that want booked-chair accountability and month-to-month flexibility after the first three months. We also fit DSO and group buyers who need per-location CAC and click-to-PMS-revenue reporting. Those buyers get a process that works with a request for proposal (RFP), plus a signed Business Associate Agreement. We are a poor fit if you want a percentage-of-spend agency or a long lock-in contract. We also do not suit buyers who want a generalist marketing dentists, plumbers, and law firms from one playbook.

How do you report ROI?

We report on cost per booked appointment, treatment production, and per-location CAC, not clicks or impressions. Gclid-verified offline conversions link every lead to the click behind it. You see which campaigns and keywords drove booked cases. In dentistry, traffic without conversion means very little, so we never lead a report with it.

Do you require a contract?

Only for the first three months. After that, our dental engagements are month to month. We charge a flat monthly fee rather than a percentage of ad spend. You own your website, ad accounts, audiences, and tracking. If you ever leave, all of it goes with you. We skip the long-term lock-in on purpose, so after month three each month has to earn the next.

Do you work with DSOs and dental groups?

Yes. Group and DSO buyers get per-location CAC and click-to-PMS-revenue attribution, not an aggregate dashboard. We build it that way because boards and PE sponsors review per-location ROI on a quarterly cycle. Our DSO marketing page details the committee-level reporting and the longer, RFP-friendly buying process we support.

How do dental patients find a practice online?

Many new patients start with a Google search and pick from the Map Pack (the top map listings). Your Google Business Profile, local citations, and review count mostly decide whether they find you or a competitor. We optimize all three as the foundation of every dental engagement. Then we layer paid search on the high-intent procedure terms.

How much should a dental practice spend on marketing?

It depends on your market, your procedures, and how fast you want to grow. We set a budget tied to booked-appointment cost, not a fixed package. We also report cost per acquired patient with our fee included, a number many agencies leave out.

What does a new patient cost to acquire through Google Ads?

It varies by market and procedure. Implants and cosmetic cases cost more to acquire, because the cases are larger and the clicks are more expensive. Implant clicks are among the most expensive in dental search. We report your real cost per booked case from your real campaigns. A blog benchmark ignores your market and conversion path.

Do you offer dental marketing for Edmonton practices?

Yes. Choice OMG is an Edmonton-based dental marketing agency. Local practices get the same booked-appointment and treatment-production reporting we run nationally, applied to this market. In Edmonton, we optimize your Google Business Profile, local citations, and reviews to win the Map Pack across the metro. Then we add paid search for high-intent procedure terms. Your reports show cost per booked appointment, not clicks.

Can you design or redesign an Edmonton dental practice website?

Yes. Dental website work is part of how we grow Edmonton practices. We build a fast, mobile-first site around the procedures you want more of. Online booking, click-to-call, and conversion tracking are wired in before launch. During a redesign, we map every URL that holds rankings or backlinks. Then we ship a redirect plan so you keep your search equity. The finished site also joins the health checks we run every day.

How does an Edmonton dental practice get more new patients from search?

Many new dental patients in Edmonton begin with a Google search and choose a practice from the Map Pack. Your Google Business Profile, review count, and local citations decide whether they find you or a competitor down the street. We optimize those first. Next, we run paid search on the procedures with the best case value. We then report every booked appointment back to the campaign and keyword that produced it through gclid-verified attribution.

Ready to trace your marketing from ad to chair?

Request a 15-minute discovery call. We will review your current patient-acquisition channels and show you where the real opportunities are. The call comes with no pitch and no pressure.

See how we work