Is Choice OMG a good fit for my dental practice or DSO?
If you want to know your cost per booked appointment and treatment production rather than your click count, yes. We fit independent practices that want booked-chair accountability and month-to-month flexibility, and DSO or group buyers that need per-location CAC, click-to-PMS-revenue reporting, and an RFP-friendly process with a signed Business Associate Agreement. We are a poor fit if you want a percentage-of-spend agency, a long lock-in contract, or a generalist that markets dentists, plumbers, and law firms from one playbook.
How do you report ROI?
We report on cost per booked appointment, treatment production, and per-location CAC, not clicks or impressions. Every lead is joined back to the click that produced it through gclid-verified offline conversions, so you see which campaigns and keywords actually drove booked cases. Traffic without conversion means very little in dentistry, so we never lead a report with it.
Do you require a contract?
No. Our dental engagements are month to month. We charge a flat monthly fee rather than a percentage of ad spend, and you own your website, ad accounts, audiences, and tracking. If you ever leave, all of it goes with you. The absence of a lock-in is the point.
Do you work with DSOs and dental groups?
Yes. Group and DSO buyers get per-location CAC and click-to-PMS-revenue attribution rather than an aggregate dashboard, because a board or PE sponsor reviews per-location ROI on a quarterly cycle. Our DSO marketing page details the committee-level reporting and the longer, RFP-friendly buying process we support.
How do dental patients find a practice online?
Most new patients start with a Google search and pick from the Map Pack, so your Google Business Profile, local citations, and review count are the primary factors determining whether they find you or a competitor. We optimize all three as the foundation of every dental engagement, then layer paid search on the high-intent procedure terms.
How much should a dental practice spend on marketing?
Most established practices invest 4 to 10% of revenue in marketing, and new practices run higher in year one, often 15 to 20%, to build awareness from zero. We hold you to a budget tied to booked-appointment cost, not a fixed package, and we report cost per acquired patient with our fee included, the number most agencies bury.
What does a new patient cost to acquire through Google Ads?
General-dentistry patient acquisition cost typically lands around $150 to $300 per new patient, with implants and cosmetic cases running higher because the clicks are more expensive (roughly $20 to $35 each) and the cases are larger. We report your real cost per booked case from your real campaigns, not a blog benchmark that ignores your market and conversion path.
Do you offer dental marketing for Edmonton practices?
Yes. Choice OMG is an Edmonton-based dental marketing agency, so practices here get the same booked-appointment and treatment-production reporting we run nationally, applied to the local market. For an Edmonton practice that means optimizing your Google Business Profile, local citations, and reviews so you win the Map Pack across the metro, then layering paid search on high-intent procedure terms. You see cost per booked appointment, not clicks.
Can you design or redesign an Edmonton dental practice website?
Yes. Dental website work is part of how we grow Edmonton practices: a fast, mobile-first site built around the procedures you want more of, with online booking, click-to-call, and conversion tracking wired in before launch. During a redesign we map every URL that holds rankings or backlinks and ship a redirect plan so you keep your search equity, and the finished site joins the health checks we run every morning.
How does an Edmonton dental practice get more new patients from search?
Most new dental patients in Edmonton start with a Google search and choose from the Map Pack, so your Google Business Profile, review count, and local citations decide whether they find you or a competitor down the street. We optimize those first, then run paid search on the procedures with the best case value, and report every booked appointment back to the campaign and keyword that produced it through gclid-verified attribution.
