Marketing for DSOs & Dental Groups

Per-location attribution your quarterly review actually demands

You report per-location ROI to a board or a PE sponsor, not a single dentist. We deliver per-location CAC and click-to-PMS-revenue attribution at the granularity your reviews require, because a group dashboard that only shows aggregate numbers fails the moment a director asks why one location underperforms.

Request a per-location attribution walkthrough See multi-location results
Per-location
CAC & Click-to-Revenue Attribution
1,000+
Keyword Positions Tracked Daily
60,000
Data Points Ingested Daily

The buyer has consolidated, so we sell to the committee, not one chair

A group marketing decision runs through a committee: a marketing director, a COO or CMO, and a PE sponsor behind them. Per-location CAC varies several-fold across a group, so aggregate reporting hides exactly the variance the committee is paid to manage. We name and serve each seat at that table. The director gets the per-location operating detail, the COO gets the roll-up, and the sponsor gets the click-to-PMS-revenue line that ties marketing spend to the production metrics in the governance deck.

We also work on the timeline a committee buys on. We expect a 60 to 180 day cycle, support an RFP and vendor-vetting process, sign the Business Associate Agreement your compliance team requires, and structure the engagement month to month so there is no lock-in to defend internally.

Most agencies track CPC and CPL; you need CPA by procedure and CAC by location

The hardest gap for a competitor to fake is the one you most need closed. We join every lead back to the click that produced it through gclid-verified offline conversions, then resolve it to the location and the procedure, so the report answers "which location, which campaign, which procedure" instead of "how many clicks." That is the same attribution layer that grew one implant practice's revenue from $300K to $800K and caught a tracking break on a high-spend account within hours. Read the attribution case study for the mechanics.

How our attribution works

Multi-location is infrastructure we have already built

Scaling marketing across locations without scaling cost is a system, not a headcount problem. A multi-location optometry group in Alberta expanded from 3 to 6 clinics while cutting patient acquisition cost 30%, on centralized local-search and per-location Google Ads infrastructure with reporting that rolled up to a group dashboard and broke down to each clinic. The multi-location eye care case study shows the model; it transfers directly to a dental group or DSO. The same approach underpins the high-value implant playbook when a group's growth thesis leans on full-arch and specialty cases.

Frequently Asked Questions

How do you report ROI to a board or PE sponsor?

We report per-location CAC and click-to-PMS-revenue, joined from the click through the lead to booked production, rather than an aggregate impressions-and-clicks dashboard. Each location is reported individually and rolled up to a group view, so a director can defend per-location performance and a sponsor can tie marketing spend to the production metrics in the governance deck.

Can you work through our RFP and procurement process?

Yes. We expect a committee buying cycle of roughly 60 to 180 days, support a formal RFP and vendor-vetting process, and sign the Business Associate Agreement your compliance team requires. The engagement is month to month with full client asset ownership, so there is no long-term lock-in for procurement to negotiate around.

Do you handle attribution at per-location granularity?

Yes, that is the core of this offering. Per-location CAC commonly varies several-fold across a group, so we resolve every lead to its location and procedure through gclid-verified offline conversions and daily tracking of 1,000+ keyword positions. Aggregate reporting hides the variance a committee exists to manage; per-location reporting surfaces it.

Want to see per-location attribution on your group?

Request a walkthrough. We will show you exactly how click-to-PMS-revenue attribution would report on each of your locations, mapped to your quarterly review.

Request a Per-Location Walkthrough