Posts tagged “Strategy”

Part 2 of 2. If your CMS isn't the predictor, what is? Six operational practices we run across 79 WordPress sites, custom Go applications, and hosted builders. Pick any platform. The operating layer is what wins.

Picking the 'right' CMS won't save a small business in 2026. We run 79 WordPress sites, 47 client reporting workspaces, custom Go applications, and hosted-builder sites in parallel. Seven myths about platform choice, and what the 2026 data actually shows.

In Q1 2026 Google's three ad lines went in three directions: Search +19%, YouTube +11%, Google Network -4%. EMARKETER projects Meta will overtake Google on total ad revenue this year. Treating 'Google Ads' as one channel with one strategy is now a planning error.

A planner's field guide to ChatGPT Ads in May 2026: auction mechanics, targeting controls, the OAIQ pixel and Conversions API, robots.txt rules for OAI-AdsBot, eligibility, and where the channel actually fits in a media plan.

ChatGPT ads launched February 9, 2026 with sponsored placements below answers on Free and Go tiers. The targeting signal isn't a keyword; it's the entire reasoning context, and most agencies aren't built to use it.

Seven patterns that reliably predict a bad Edmonton marketing agency engagement (broken tracking, unwatched ad spend, locked-in contracts, and vanity reports) all trace back to the same root cause: monitoring vs. reporting.

Between 2025 and 2026 Google stopped shipping a toolkit and started shipping an operating system. The quiet commercial changes will hit Western Canadian SMBs before any AI-Overview headline does.

SEO costs range from $1,500 to $5,000+/month depending on competitive landscape and location count. The real cost difference between agencies isn't the monthly fee.

A law firm spending $3,000/month on Meta Ads was getting fake phone numbers and low-intent form fills. We pivoted to Google Ads targeting high-intent searchers. The question isn't which platform is better.