Posts tagged “SEO”

Clicks to one healthcare site fell 70% in 28 days while impressions rose and rankings improved. AI Overviews now answer patient questions on the results page. Here is the mechanism, the data from three sites, and a 90-day citation playbook for dentists and optometrists.

Picking the 'right' CMS won't save a small business in 2026. We run 79 WordPress sites, 47 client reporting workspaces, custom Go applications, and hosted-builder sites in parallel. Seven myths about platform choice, and what the 2026 data actually shows.

We monitor whether clients appear in responses from Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and five other AI platforms. The numbers are small but the baseline data matters.

Seasonal businesses waste money running the same campaigns year-round. We manage the full marketing calendar for trades clients, and one construction company saw 316% organic traffic growth.

Multi-location healthcare marketing fails when each location competes with itself. Centralized monitoring and location-specific strategies let us scale an optometry group from 3 to 6 clinics while reducing acquisition cost by 30%.

SEO costs range from $1,500 to $5,000+/month depending on competitive landscape and location count. The real cost difference between agencies isn't the monthly fee.

Google processed over 5 trillion searches in 2025 with queries becoming longer and more conversational. Schema markup is now essential.

Marketing stacks suffer the same dependency rot as code -- GTM containers full of dead tags, unpatched plugins, and third-party scripts doubling page weight.