Posts tagged “Healthcare”

US health systems have paid more than $30 million to settle claims that the Meta Pixel sent patient data to Facebook. The same pixel runs on Canadian practice websites today, and Canada's privacy commissioner has already found that sharing customer data with Meta without consent violates federal privacy law. What happened, why Alberta practices carry specific duties, how to check your site in five minutes, and what to run instead.

Dental and eye-care practices should judge an agency on patients booked, not traffic delivered. Five standards to demand before you sign, plus what changes for dental groups, DSOs, and optometry subspecialties.

Clicks to one healthcare site fell 70% in 28 days while impressions rose and rankings improved. AI Overviews now answer patient questions on the results page. This post covers the mechanism, the data from three sites, and a 90-day citation playbook for dentists and optometrists.

Part 1 argued the operational model is the asset and the equity transfer is the packaging. Part 2 commits to the answer: the 2026 stack for an independent implant practice ships in 30 days from contract, is owned by the practice, runs around $5,000/month software, and replaces roughly $10K-$15K of monthly payroll in headcount.

Dr. Clark Damon's Texas implant practice joined Frontline DIS in late 2023. From the marketing analytics seat I watched the same operational stack PE-backed DSOs install go in around me. This post maps what they put in and where the value gets captured.

Multi-location healthcare marketing fails when each location competes with itself. Centralized monitoring and location-specific strategies let us scale an optometry group from 3 to 6 clinics while reducing acquisition cost by 30%.

When a single dental implant case is worth $20,000-50,000, you cannot afford imprecise tracking. We grew one practice's implant revenue from $300K to $800K by building airtight attribution.