Posts tagged “Healthcare”

US health systems have paid more than $30 million to settle claims that the Meta Pixel sent patient data to Facebook. The same pixel runs on Canadian practice websites today, and Canada's privacy commissioner has already found that sharing customer data with Meta without consent violates federal privacy law. What happened, why Alberta practices carry specific duties, how to check your site in five minutes, and what to run instead.

Dental and eye-care practices should judge an agency on patients booked, not traffic delivered. Five standards to demand before you sign, plus what changes for dental groups, DSOs, and optometry subspecialties.

Multi-location healthcare marketing fails when each location competes with itself. Centralized monitoring and location-specific strategies let us scale an optometry group from 3 to 6 clinics while reducing acquisition cost by 30%.

When a single dental implant case is worth $20,000-50,000, you cannot afford imprecise tracking. We grew one practice's implant revenue from $300K to $800K by building airtight attribution.