As Copy Chief at Choice OMG, Kaily Hirsch leads content production across client websites, Google Business profiles, and social platforms. She maps every piece to keyword targets from the client strategy and optimizes it for search visibility. That includes the growing share of search that now happens through AI assistants such as ChatGPT, Claude, Gemini, and Perplexity.
On the Choice OMG blog, she covers the editorial side of digital marketing. She writes on search engine optimization economics and the real cost of running search and paid media well. Other posts cover conversion-tracking diligence and the n8n and MCP automation stack the team uses to scale content operations. She also looks at how AI search is changing what "good" content looks like.
Her writing is grounded in the same client work that drives the rest of the agency. That work includes keyword research, search-intent modelling, and the quality bar Google now applies to AI-assisted content. She edits everything that goes out under the Choice OMG masthead, including this blog.
