Kaily Hirsch is Copy Chief at Choice OMG. She leads content production across client websites, Google Business profiles, and social platforms, mapping every piece to keyword targets from the client strategy and optimizing it for search visibility, including the increasing share of search that now happens through AI Overviews, ChatGPT, and Perplexity.
On the Choice OMG blog she covers the editorial side of digital marketing: SEO economics, the real cost of running search and paid media well, conversion-tracking diligence, the n8n and MCP automation stack the team uses to scale content operations, and how AI search is changing what "good" content looks like.
Her writing is grounded in the same client work that drives the rest of the agency: keyword research, search-intent modelling, and the quality bar Google now applies to AI-assisted content. She edits everything that goes out under the Choice OMG masthead, including this blog.
