Posts tagged “Google Ads”

In Q1 2026 Google's three ad lines went in three directions: Search +19%, YouTube +11%, Google Network -4%. EMARKETER projects Meta will overtake Google on total ad revenue this year. Treating 'Google Ads' as one channel with one strategy is now a planning error.

Between 2025 and 2026 Google stopped shipping a toolkit and started shipping an operating system. The quiet commercial changes will hit Western Canadian SMBs before any AI-Overview headline does.

Seasonal businesses waste money running the same campaigns year-round. We manage the full marketing calendar for trades clients, and one construction company saw 316% organic traffic growth.

When a single dental implant case is worth $20,000-50,000, you cannot afford imprecise tracking. We grew one practice's implant revenue from $300K to $800K by building airtight attribution.

A law firm spending $3,000/month on Meta Ads was getting fake phone numbers and low-intent form fills. We pivoted to Google Ads targeting high-intent searchers. The question isn't which platform is better.

Percentage-of-spend pricing incentivizes agencies to increase your spend. Flat monthly fees incentivize us to increase your results. We manage 24 Google Ads accounts on flat fees.

A conversion tracking break that goes undetected for 30 days wastes an entire month of ad spend optimization. Here's how the pipeline works, how it breaks, and how to catch it.

Google expanded advertiser verification in 2025: payer name disclosure, stricter enforcement, and pricing transparency rules.

87% of shopping occasions end in purchase during Q5 -- the Dec 26 to mid-January window when most businesses pause campaigns.