Posts tagged “Agency & Pricing”

Ask Your Agency Which AI Price It Is Paying

AI at last year's capability is 280 times cheaper than it was. AI at this year's capability is sold by spend cap and waiting list. Your agency buys both, and routing decides whether the saving reaches you. Whether the numbers in your report are real is a separate question: the worst fabrication we caught came from the flagship model. One test sorts every task into the right tier, and four questions tell you which tier your fee covers.

What Healthcare Practices Should Demand From a Marketing Agency in 2026

Dental and eye-care practices should judge an agency on patients booked, not traffic delivered. Five standards to demand before you sign, plus what changes for dental groups, DSOs, and optometry subspecialties.

7 Red Flags When Hiring an Edmonton Digital Marketing Agency (And What Actually Matters Instead)

Seven patterns that reliably predict a bad Edmonton marketing agency engagement (broken tracking, unwatched ad spend, locked-in contracts, and vanity reports) all trace back to the same root cause: monitoring vs. reporting.

The Real Cost of SEO in 2026: Lessons from 30 Client Engagements

SEO costs range from $1,500 to $5,000+/month depending on competitive landscape and location count. The real cost difference between agencies isn't the monthly fee.

Why We Don't Charge a Percentage of Ad Spend

Percentage-of-spend pricing incentivizes agencies to increase your spend. Flat monthly fees incentivize us to increase your results. We manage 24 Google Ads accounts on flat fees.