Chris Laubenstein is VP Sales at Choice OMG. He has spent 13+ years in digital marketing with a focus on strategic consulting for healthcare, dental, optometry, and professional-services verticals — industries where the path from query to qualified patient or client is long, expensive, and operationally complex.
His writing draws from real engagements: scaling a multi-location healthcare group from three clinics to six, structuring high-value procedure ad campaigns where a single conversion is worth thousands of dollars, and the tracking, budget, and creative decisions that determine whether those campaigns earn back their spend.
Most of his client relationships at Choice OMG run for years rather than months, so his perspective is shaped by what compounds over time — not what wins in the first 90 days. He writes for owners and operators trying to grow a clinical or professional-services practice, not for marketers.