Posts tagged “Tracking”

A single ad click sets off pixels, real-time bidding auctions, hashed-email matching and server-side pipelines that survive clearing your cookies entirely. Regulators in the EU, UK, Canada and US have each ruled against parts of this system: Belgian courts found the ad-auction consent string itself is personal data, and the FTC fined BetterHelp $7.8 million and GoodRx $1.5 million for leaking health data to advertisers. This post walks through the machinery in plain language, one stage at a time.

US health systems have paid more than $30 million to settle claims that the Meta Pixel sent patient data to Facebook. The same pixel runs on Canadian practice websites today, and Canada's privacy commissioner has already found that sharing customer data with Meta without consent violates federal privacy law. What happened, why Alberta practices carry specific duties, how to check your site in five minutes, and what to run instead.

When a single dental implant case is worth $20,000-50,000, you cannot afford imprecise tracking. We grew one practice's implant revenue from $300K to $800K by building airtight attribution.

A conversion tracking break that goes undetected for 30 days wastes an entire month of ad spend optimization. The pipeline works in four steps, breaks in five common ways, and catching it takes automated monitoring.