Posts tagged “Reporting”

What Agencies Should Measure Now That Google Stopped Sending Clicks

The definitive 2026 answer to 'what should I measure?' The click no longer anchors marketing value. This is the full metric stack we run, from AI visibility to revenue, each grounded in a primary source.

Why We Built a Single Source of Truth for Client Data

All performance data for all clients flows into one PostgreSQL database. Every number can be traced to the exact API response that produced it, and reports are reproducible at any time.