Web Design Edmonton | Choice OMG

Website Design Edmonton — Fast, Accessible, Built to Convert

Our 2-person dev team builds websites the same way we run everything else: with monitoring, measurable targets, and infrastructure that compounds. Every site launches with sub-2-second LCP, WCAG 2.1 accessibility, and conversion tracking validated before we hand over the keys. Then it gets health-checked every morning alongside the other 21 sites we manage.

What We Build

Every website we deliver is built to perform in search, convert visitors, and stay healthy long-term. A construction company in Western Canada came to us with a 6-second LCP score and a bounce rate that made their Google Ads campaigns unprofitable. The redesign brought LCP under 1.8 seconds, and their paid search cost per lead dropped 40% on the same budget. That's the difference between a website that looks nice and one that actually works as infrastructure.

We don't build and forget. Every site we launch joins the 21 websites we health-check every morning across 8 failure categories: fatal errors, broken CSS, cache failures, console errors, failed network requests, broken images (including WebP rewrites), visual regressions, and navigation accessibility. When something breaks at 2 AM, we know before your customers do.

Custom WordPress Development

WordPress powers 43% of the web for good reason. We build custom themes with clean architecture, not page builder templates stacked with 40 plugins that break on every update.

Custom block themes using the WordPress Site Editor
ACF (Advanced Custom Fields) for structured content management
WooCommerce for e-commerce with custom checkout flows
Performance-first architecture: every plugin justified, no bloat
Staging environment and version-controlled deployment
Headless builds (Go, Next.js) for high-performance applications

Performance & Core Web Vitals

Google uses Core Web Vitals as a ranking signal, and slow sites convert worse. We monitor CWV daily across all client sites. When a plugin update or server configuration change degrades performance, we catch it before Google recrawls and before your conversion rate drops.

Largest Contentful Paint (LCP) under 2.0 seconds
Cumulative Layout Shift (CLS) under 0.05
Interaction to Next Paint (INP) under 150ms
Image optimization with WebP/AVIF and lazy loading
Self-hosted fonts to eliminate render-blocking requests
Critical CSS inlining for above-the-fold content
Daily automated performance monitoring post-launch

Conversion Rate Optimization

A fast site that doesn't convert is still a broken site. A multi-location eye care group we rebuilt saw patient bookings increase 35% with the same traffic volume. The difference was form placement, mobile experience, and trust signals placed where the data showed people were looking.

Above-the-fold value proposition informed by competitor analysis
Calls-to-action placed using scroll depth and click data
Form design optimized for completion rate (fewer fields, smarter validation)
Mobile experience prioritized from day one (60%+ of traffic is mobile)
Trust signals: reviews, credentials, anonymized results

SEO-Ready Architecture

Every site launches ready for organic search. When you're ready to invest in ongoing rankings, our web optimization services pick up where the build leaves off. We also prepare sites for AI search visibility with structured data and monitoring infrastructure that tracks how AI platforms discover your content.

Semantic HTML5 structure
Schema markup (LocalBusiness, Organization, BreadcrumbList, Service)
XML sitemap and robots.txt configuration
Canonical URL handling for multi-location sites
GA4 and Google Search Console connected at launch
AI search readiness: llms.txt, structured data for LLM crawlers

Our Design Process

Structured phases with clear deliverables. You know what's happening, what you owe us, and when the site launches before we start.

Discovery

Goals, audience, competitors, content inventory, and SEO baseline. We pull your current analytics and search data before touching a pixel.

Design

Wireframes, then high-fidelity mockups. Two revision rounds. Mobile and desktop designed in parallel, not desktop-then-shrink.

Build

Custom development on a staging environment. Weekly progress updates. Performance targets validated before launch review.

Launch

QA across 8 health-check categories, Core Web Vitals validation, SEO redirect map, conversion tracking test, then coordinated launch with zero downtime.

Web Design FAQ

How long does a website project take?

Essential (5-8 page) projects take 6-8 weeks from signed contract to launch. Business projects run 10-14 weeks. Enterprise and custom integration projects are scoped individually. The biggest variable is content: how quickly you provide copy, images, and feedback on designs. We give you a content template with specific requirements for each page so nothing stalls.

What happens to my website after launch?

It joins the 21 sites we health-check every morning. Our automated monitoring catches fatal errors, broken images, CSS issues, and performance regressions. Care plan clients get plugin updates, security patches, daily backups, and priority support. If you're also running web optimization or Google Ads, all three services share the same monitoring infrastructure so nothing falls between the cracks.

Will I be able to update the site myself?

Yes. We build every WordPress site so non-technical team members can update text, images, and blog posts. Structured content fields (via ACF) prevent accidental layout breaks. We include a training session at launch and a screen-recorded walkthrough you can share with new staff.

Do you redesign existing websites or only build from scratch?

Both. Redesigns are actually more common. We audit the existing site's SEO equity, map every URL that has backlinks or rankings, build a redirect plan, and migrate content while rebuilding the theme and architecture. We have seen redesigns done by other agencies that tanked organic traffic by 60% because nobody mapped the old URLs. We build SEO continuity into the project scope from day one.