What's Included in Our Edmonton Web Optimization Services
Every web optimization program starts the same way: a full technical audit, a competitive keyword map, and an honest assessment of what it will take to rank. We run web optimization for a paving company in Alberta that went from page-three obscurity to 316% organic traffic growth in 14 months. We manage a multi-location optometry group that now ranks in the top 3 for every clinic location. The approach is the same: fix the foundation, build the content, earn the authority.
What separates our web optimization work from what most agencies deliver is infrastructure. We track 1,000+ keyword positions daily across all clients, run automated site audits on 21 websites every morning across 8 failure categories, and centralize 60,000+ data points into a single reporting database. When something breaks at 2 AM, a Core Web Vitals regression, a dropped page, a crawl error, we know before your traffic does.
Technical SEO
Most sites we audit have foundational issues that cap their ranking potential. Redirect chains, orphaned pages, bloated plugins slowing LCP to 4+ seconds. These problems are invisible until you look, and they silently prevent everything else from working.
- Crawl audit: indexability, redirect chains, canonical errors, orphaned pages
- Core Web Vitals: LCP, CLS, INP optimization (we target sub-2s LCP)
- Schema markup: LocalBusiness, FAQ, Review, BreadcrumbList, Service
- Site architecture & internal linking strategy
- Mobile-first rendering & page speed
- AI & LLM visibility: llms.txt, structured data for AI search platforms
- Monthly automated site audit with 8-category health scoring
On-Page SEO & Content Strategy
We map every target keyword to a specific page and intent. Content gaps show up fast when you have the data: a dental implant practice we work with was missing dedicated pages for 12 high-value procedure terms that competitors were ranking for. Building those pages accounted for 40% of their first-year traffic growth.
- Keyword research & topical authority mapping
- Title tags, meta descriptions, and header optimization
- Content briefs with intent analysis and competitor benchmarks
- Existing page optimization (often the fastest wins)
- Content gap analysis with search volume and difficulty scoring
- AI search visibility optimization across 10+ platforms
Link Building & Domain Authority
Backlinks remain one of the strongest ranking signals. We earn them through legitimate outreach. No PBNs, no link farms. We track referring domain growth, anchor text distribution, and competitor backlink profiles monthly for every client.
- Digital PR and editorial link outreach
- Local citation building and cleanup
- Industry directory submissions
- Internal link optimization to distribute authority
- Backlink profile monitoring and toxic link disavowal
Reporting & Transparency
You get a live dashboard pulling from the same database our team uses. Monthly reports show rank changes, organic traffic, conversions, and the exact work completed. We also run a strategy alignment score that measures whether our work is tracking toward the goals we agreed on, not just whether numbers went up. Read about what SEO actually costs and what you should expect to see at each stage.