What Our Google Ads Management Covers
We handle everything from campaign architecture through ongoing optimization. You maintain full ownership of your ad account. An automotive service business in Edmonton came to us spending $4,000/month with no conversion tracking. Within 90 days we had validated tracking, restructured campaigns, and brought their cost per enquiry to $3.63 with 825% ROAS. That's not unusual. It's what happens when specialists manage accounts instead of coordinators.
The difference between our management and what most agencies provide comes down to monitoring cadence. We verify budgets every 30 minutes across all 24 accounts. We validate conversion tracking end-to-end from GTM through GA4 to Google Ads. When a tag fires incorrectly or a landing page goes down, we catch it in minutes, not at the end of the month when you're reviewing a PDF report.
Campaign Strategy & Setup
Before spending a dollar, we build the right foundation. A dental implant practice we took over had 6 campaigns with overlapping keywords cannibalizing each other's Quality Scores. Restructuring before optimizing saved them 30% of their monthly spend immediately.
- Keyword research and negative keyword strategy
- Campaign and ad group architecture designed to prevent keyword cannibalization
- Search, Shopping, and Performance Max setup
- Conversion tracking via GA4 and Google Tag Manager, validated end-to-end
- Audience segmentation and remarketing lists via GA4 audiences
- Competitor ad analysis and positioning strategy
Ongoing Optimization
A campaign set up and left alone bleeds money. Google's auto-applied recommendations can re-enable paused campaigns, change bid strategies, and expand match types without your knowledge. We disable auto-apply and manage every change deliberately.
- Bid strategy adjustments based on conversion data, not Google's suggestions
- Search term report review and negative keyword expansion (weekly)
- Ad copy A/B testing with statistical significance thresholds
- Landing page performance analysis and recommendations
- Budget pacing verified every 30 minutes with automated over-spend alerts
- Impression share monitoring against identified competitors
Conversion Tracking & Attribution
Broken conversion tracking is the most expensive problem in Google Ads, and it breaks more often than you'd think. A website update, a form plugin change, a GTM container published without testing. We validate the full pipeline: website form to GTM tag to GA4 event to Google Ads conversion action. When it breaks, we know within the hour.
- Phone call tracking per campaign with call recording (where legal)
- Form submission tracking with server-side validation
- E-commerce purchase and revenue tracking
- Full attribution pipeline testing: click to form to CRM
- Offline conversion import for businesses with sales cycles
Reporting
Monthly reports show cost per lead, conversion rate by campaign, impression share versus competitors, wasted spend analysis, and recommended next actions. The data comes from the same centralized database our team uses. You see what we see. When we pair paid search with web optimization, both channels report into the same system so you can see total cost of acquisition across paid and organic.