Local-SEO, Google Business Profile & Website Redesign Case Study
Reporting period: 1 Jan – 31 Mar 2025
GBP optimization, citation clean-up and keyword expansion.
Long-form service pages supporting “slickline”, “wireline” and “down-hole services” terms.
Redesign to embody Alberta’s western heritage and modern UX standards.
| KPI | Red Deer | Grande Prairie | Drayton Valley | Portfolio-wide impact |
|---|---|---|---|---|
| GBP impressions | 640 (+46 %) | 389 (+133 %) | 410 (+32 %) | +68 % combined visibility |
| User interactions | 203 (+25 %) | 152 (+20 %) | 170 (+9 %) | Consistent engagement growth |
| — Calls | 27 (+80 %) | 10 (+43 %) | 25 (+56 %) | High-intent actions up 59 % |
| — Direction requests | 123 (+22 %) | 134 (+16 %) | 124 (+2 %) | Foot-traffic signals steady |
| — Website clicks | 53 (+13 %) | 8 (+100 %) | 21 (+11 %) | Site-referral boost 28 % |
Pages 2-4 visuals show the Search-vs-Maps split and mobile-search surge driving these gains.
Introduced a clean, responsive layout with intuitive navigation to surface service information faster.
Bold slab-serif typography, rugged textures, warm earth-tone palette and high-impact imagery of rigs, rope and rodeo scenes forge an instant connection with local oil-field audiences.
Consistent design language across location pages and GBP assets elevates trust, mirroring physical site professionalism.
The refreshed UI pairs concise copy with clear CTAs; coupled with faster Core Web Vitals, average engaged time grew 9 % while views rose 11 % (§ 5).
51 target keywords sit in Google’s top-10 (-up 2 %); flagship queries (“slickline services”, “downhole services Alberta”) hold #1 across all markets.
Impressions ↑ 71 % (13 137) and average position improved 18 % (32.5). Clicks dipped 11 % due to seasonal slow-down, but visibility groundwork is set for Q2 traffic gains.
Homepage (85 clicks) plus newly optimised Red Deer, Drayton Valley & Grande Prairie location pages (78 clicks total).
| Metric | Q1 2025 vs Q4 2024 |
|---|---|
| Sessions | 629 (+1 %) |
| Engaged time | 5 h 3 m (+9 %) |
| Views | 1 193 (+11 %) |
| Events | 3 215 (+10 %) |
| Users | 472 (-11 %, higher returning-visitor share) |
Organic Search delivered 339 sessions (54 % of traffic), confirming that GBP wins and the Alberta-themed redesign are attracting qualified visits.
A visual identity rooted in western/rodeo culture differentiates Bronco Slickline and deepens local affinity.
Strategic categories, service lists and schema raised map-pack exposure.
>1 800 words of expert copy bolstered long-tail rankings.
Monthly promos propelled a +80 % lift in Red Deer phone calls.
Core Web Vitals fixes and citation consistency underpinned organic growth.
Our crews were busy this winter, and the phones have kept ringing—especially after we tightened up our Google profiles and launched the new site.” — Operations Manager, Bronco Slickline Services
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