When you perform a search online you will often see a few ads at the top of the search results. These are paid ads and are for sale on a per-click bases. Advertising on search engines is often called SEM and the bidding strategy pay-per-click (PPC) is synonymous the way it is often used. We group these terms together and just call it what it is: search advertising.
Google and Bing use an auction strategy while Facebook uses a more mysterious algorithm which they frequently change. Google is the most competitive and has the largest audience. Facebook is kind of like a wildcard, but for some businesses it can be a huge business driver.
For everyone else its usually Google Ads that provides the best return. Bing is often an after-thought, but there is potential there and the costs are substantially lower. However Bing (which includes all Microsoft products and Yahoo) has a much smaller audience. Our experience has shown that ad costs are about 75% lower per click than Google Ads, but the audience size is about a tenth. So if you pay $1 per click on Google, you might only pay $0.25 on Bing. However if there are 1000 clicks on Google, there may only be 100 on Bing.
We are certified Google Partners, Bing Partners, and we manage Facebook Ad accounts. We use conversion tracking and we design high converting landing pages for ad campaigns.
Your business objectives matter. If you have a fixed capacity than we need to know that.
Determining the maximum ROI is a science. You need to spend enough on ads to become profitable, but you don’t want to spend so much that all your profits are eaten up. Understanding the true value of your conversions is what we do and we do it well.
You are responsible for paying the provider. Our fees are charged separately.
We don’t resell Google Ads or any other form of advertising. We provide you with 100% disclosure and no one else.
If you don’t have an account, we will help you properly set one up and grant us the appropriate level of access.
You can bid on clicks (which is called pay-per-click), you can bid on impressions (CPM) and you can now bid on acquisitions or conversions (CPA).
Every search is an auction where your dollar bid, quality score, and historical click-through-rates (CTR) are combined together to put your total bid into each auction. If you use PPC then you provide the dollar bid, if you use an automated bidding strategy, the dollar bid is generated for you.
With PPC bidding on a local campaign, it takes under a week to determine what your ROI is. With automated bidding strategies they need 10 days to three weeks to get enough information to start working well.
As an advertiser, you should expect to be able to budget at least one month out. However if you are involved in the management of your campaign you can start and stop all or parts of the campaign immediately.
We don’t have them. You can cancel our service with only 30 days notice. You can start and stop with the seasons, and you can also take your assets somewhere else without penalty.
You own your accounts so if you choose to continue them on your own or with someone else, you are welcome to.
We like the “Advertiser guide” that Google has published and that’s how we operate.