Web advertising includes email newsletters, pay-per-click (PPC), search engine marketing (SEM), banner and display advertising, social media, and video advertising.
90% of Canadians access the internet. Unlike traditional broadcast advertising which forces you to address the entire audience, web advertising lets you segment your audience in granular detail, and pay only for what you need. Advertising is very powerful, it will never go away, however by allowing advertisers to target only potential consumers in their market, both the consumer and the advertiser win. Show your ads to those who seek your products and services by using web based advertising platforms.
When you perform a search online you will often see a few ads at the top of the search results. These are paid ads and are for sale on a per-click bases. Advertising on search engines is often called SEM and the bidding strategy pay-per-click (PPC) is synonymous the way it is often used. We group these terms together and just call it what it is: search advertising.
YouTube is the world’s second most popular search engine. People use YouTube to create, watch and discuss content from all of the world.
Banner advertising is a great way to expose your brand, product, or service to a new market. It gets you impressions.