Google AdWords is paid advertising or pay per click (PPC) advertising on Google. The way it works is simple:

  1. People use keywords to search for specific products and services
  2. If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic (most searched) Google results
  3. When people click on your ad, they are directed to your website

Paid advertising is one of the most straightforward, efficient, and complicated, of all the marketing options for your small business. Some of the benefits of enabling Google AdWords include:

  • Modest Initial Investment
  • You Set Your Own Budget
  • High Return of Investment
  • Targeted Traffic
  • Ability to Test Market Campaigns
  • Immediate Traffic
  • Ability to Track your Success
  • Location Targeting
  • Suggested High Volume Keywords
  • Improves Direct Marketing