Brief us on your product or service and give us general guidance. Together we need to fine-tune your value proposition which is a concise description of what exactly you have to offer. Then we need to determine what the message can be and how to communicate it. We will provide you with options. You’ll want to have at least three. How much you’re willing to invest in your options is up to you — it all depends on the scope of your campaign and what equity your brand already holds.