Corporate Structure

Established in Edmonton, Alberta back in 2010, Choice OMG has physically expanded East to Winnipeg, Manitoba. However, if you take into consideration the digital footprint of where Choice OMG provides services, the company is serving clients in Dallas, TX, New York City, Vancouver, and beyond. 

Although the company spans a geographical distance, the teams are small. All locations are interconnected with a digital intercom system and managers converse in real-time throughout the day. Collaboration has never been easier than it is today with the easy-to-use digital tools at our fingertips.

Our boutique creative ad agency not only provides instant and real-time services to the clients we actively focus on, but also provides immediate feedback and input into projects as if we were in the same room.

Jordan Rude is the executive manager located in Edmonton, Alberta. His team is the creative arm of the company.  Staffed with talented graphic designers and a production facility, almost all of the creative work is quarterbacked from Edmonton.

Peter Jaffray is the manager in Winnipeg, Manitoba. Winnipeg is a recent expansion of the company and the Winnipeg team is posed to manage most of the internet marketing and SEO projects for Choice.  More specifically, Winnipeg manages media buys, campaigns, and competitive marketing strategies.

All over Canada, Choice maintains a network of freelance writers who we like to call ‘the idea people.’  Writers are carefully selected and managed to bring out only the best work. Their ideas include insanely brilliant campaign themes and written pieces used to entertain, persuade, and generate business effects. 

In the classic story of the battle between David and Goliath, our company is like the “sling” that enables our client’s to defeat giants. Business owners keep in touch with us using a hotkey and bring us online when they need us. We share screens, teach, explore, and find ways to rapidly adapt and beat the competition.

Vision Statement: CHOICE will master web communication technologies to efficiently and effectively distribute influence and effect on a global scale.

Mission Statement: We will be the slingshot that empowers small business owners to compete with giants.

Core Values: Trust, effect, and client success.

Our Core Values

Our business thrives on results. We don’t employ term locked contracts and every agreement we make or contract we sign has a no-cost cancellation clause. This means that our clients must always choose to keep us.   We never take away their choice to cancel or switch to another agency.

Success is a team effort. We rely on our clients to collaborate with us. To adequately equip the team, we teach, review, and support eachother.  This is done with screen sharing, frequent phone communication, and email narratives paired with reports to help clients understand what is happening and to teach them how to participate.

We train companies to tune into the signals which might identify opportunities and competitive advantages. Together, we always strive for more success and more ways to best the competition.

The easier it is to be successful in a market, the more competition you will see. That’s why nothing can ever truly be easy. We exploit timing, innovation, and always think about the next move or the future.

What We Care About – Our Purpose

We will influence the world to consume better products at smaller quantities, and thereby reduce the consumer’s environmental footprint by encouraging them to make the right choice the first time. Consume the best products and services, not the most.

Let's do something amazing.