Do visitors face challenges when converting?
Would you know if your visitors intend to convert and then hit a roadblock and leave? This happens all the time. Web forms break or send email messages to spam folders, phone numbers are typed incorrectly, and many other human errors cause problems in the conversion funnel. Good reporting ensures you become aware of these problems sooner so you can deal with them faster.
Are you convincing?
One of the easiest ways to determine if you are actually doing a good job of convincing visitors to convert is to look at click-through rates and bounce rates. Each industry segment and audience has different “norms” but you can compare current information against historical data to interpret trends and determine how convincing you are. When that information is too general or there are limited data points to work with, we can employ techniques such as A/B testing and more methodical approaches to conversion optimization.